As lockdown restrictions began to ease in the UK, spa and salon businesses faced one of the toughest fights of any sector to be able to fully reopen for business, even though they were well prepared and ready to get back to work.
Due to an inherent lack of knowledge among senior government officials, while spas were partially allowed to reopen from July 4, they were unable to offer facials or reopen their sauna and steam room facilities, due to continuing restrictions on ‘close-contact services’.
As a result, associations, trade publications, and business leaders joined forces to lobby Parliament, gathering vital industry and cross-party support to bring much needed focus on the value of spa and beauty services.
Speaking in Parliament of the sexism and misjudgement that had led to the government choosing not to enable thousands of professionals to return to work, Caroline Nokes MP contributed to the securing of a full reopening date for the beginning of August.
We asked Caroline about her campaign and why she has been such a passionate advocate of the spa industry.