News

Pullman launches social fitness concept

By Sarah Todd

GLOBAL

By Sarah Todd

05 January 2021

pullman.accor.com
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Pullman Hotels & Resorts has introduced a contemporary new ‘social fitness’ concept offering around-the-clock classes with an emphasis on community and fun.

Key elements of Pullman Power Fitness include vibrant exercise spaces created in collaboration with London-based Bergman Interior and the LA-based Fitness Design Group.

A mix of live and virtual classes by fitness content provider Les Mills include Boot Camps led by the Pullman Fitness Squad. Virtual studios are available to create a vibrant community for meeting fitness goals alongside like-minded individuals.

“The consumer demand for modern and exciting fitness concepts is a global macro trend that is here to stay."

Emlyn Brown

Global vice-president, wellbeing, luxury and premium brands, Accor

The physical activity continues beyond the gym and fitness studio with outdoor exercise circuits, Fit Stairs and in-room fitness kits, while a Pullman Active Breakfast will include ‘clean food’ menus in tune with a range of dietary needs.

“The introduction of Pullman Power Fitness is a great example of the focus Accor is placing on the wellbeing of our guests and the importance of wellness to consumers today and in the future,” said Emlyn Brown, global vice-president of wellbeing, luxury and premium brands at Accor. “It is a best-in-class platform that draws on the energy and dynamism of top fitness concepts globally.”

Currently available at Pullman Paris Centre Bercy, the concept will now be rolled out to other Pullman hotels worldwide, including the 2021 launch of the brand’s newest flagship property, Pullman Paris Montparnasse.

 

Pullman Hotels & Resorts offers more than 130 properties around the world and is part of Accor, which consists of more than 5,000 properties throughout 110 countries. To find out more, click below

www.pullman.accor.com

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