OPI partners with the Green Salon Collective

OPI has become the first nail brand to partner with the Green Salon Collective (GSC) to reduce waste in the beauty industry and help salons towards a more sustainable future.

Nail salon waste can be difficult to recycle with many throwing away foil wraps, plastics, files, PPE and more to landfill. With many salons also consuming more plastic, paper, water and energy than other high-street businesses, their environmental footprint can also consequently be larger.

The Green Salon Collective was founded in 2020 by environmental experts, eco campaigners and members of the hair and beauty industry. OPI’s partnership furthers its commitment to sustainability and follows on a successful partnership with Wella Professionals, which is part of its parent, Wella Company.

Together, OPI and the Green Salon Collective will offer education to salons and their teams on sustainability, and help them to implement systems that ensure they eventually recycle all of their salon waste, sending zero waste to landfill.

Belinda Price, OPI education manager in the UK and Ireland, said: “It is our responsibility to help our consumers and salon partners make a positive impact on the planet. This partnership will be a game changer for the nail industry and OPI, enabling salons to become more environmentally conscious.”

Following the implementation of GSC’s recycling system in OPI Nail Bars in April, all salons in the OPI network will be offered a 15% discount on their registration with the Green Salon Collective. As part of their membership, members will be provided with separation kits and reusable recycling bins preventing waste from being sent to landfill.

Profits raised from the sale of all these commodities are redistributed in support of a range of charities and local communities. Charities who benefit from all profits raised from the sale of commodities include the Hair and Beauty Charity; Haircuts 4 Homeless; Trees for Cities and Food Cycle.