OPI has become the first nail brand to partner with the Green Salon Collective (GSC) to reduce waste in the beauty industry and help salons towards a more sustainable future.
Nail salon waste can be difficult to recycle with many throwing away foil wraps, plastics, files, PPE and more to landfill. With many salons also consuming more plastic, paper, water and energy than other high-street businesses, their environmental footprint can also consequently be larger.
The Green Salon Collective was founded in 2020 by environmental experts, eco campaigners and members of the hair and beauty industry. OPI’s partnership furthers its commitment to sustainability and follows on a successful partnership with Wella Professionals, which is part of its parent, Wella Company.