Myndstream announces collaboration with Mayo Clinic

Global wellness music brand Myndstream has announced it is expanding into healthcare with a new collaboration with Mayo Clinic.

The first-of-its-kind partnership will see the two brands researching the clinical applications of music in healthcare, to better understand how it can be used to enhance patient recovery and clinician wellbeing.

The agreement, which marks Myndstream’s entry into the healthcare sector, builds on the company’s longstanding work to study music’s therapeutic impact and potential.

Under the agreement, Mayo Clinic – a global medical centre that serves 1.3 million patients worldwide – has taken an equity stake in Myndstream.

“Collaborating with an organisation like Mayo Clinic marks a pivotal step in our mission to unlock the therapeutic power of music,” said Myndstream founder Freddie Moross.

“With the global wellness market projected to reach $9 trillion by 2028, there’s immense potential for functional music to become a mainstream therapeutic resource.”

The clinical applications of music

The new partnership has been forged to explore how Myndstream’s outcome-driven music offering can be applied in clinical settings.

The brands will together research the clinical applications of music in healthcare to explore its potential to reduce stress, support recovery, enhance wellbeing and support both immediate and long-term outcomes.

Evidence-based music for health

Listening to music is a well-established therapeutic modality, known to have a positive impact on a range of health issues from anxiety and cardiac health to dementia and pain management.

Myndstream will work alongside Mayo Clinic’s Dr Dawn Mussallem, an integrative oncologist, to explore evidence-based music for health.

Work will begin with a knowledge-sharing period, in which Myndstream and Dr Mussallem’s team will investigate the impact of functional music on patients and clinicians.

Myndstream intends to refine its offerings with data gathered from these studies, with the ultimate aim of validating the role of functional music in improving physical, emotional and cognitive outcomes.

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