Minor Hotels launches new Life Longevity brand

Minor Hotels has announced the launch of Life Longevity, its new wellness brand designed to follow guests from one property to the next.

The brand has been created to connect its resort, urban and future residential wellness offerings through a single, personalised ecosystem.

Life Longevity brings together clinical science, complementary medicine and hospitality.

Each guest’s consultations, diagnostics and personal records will travel with them, so a visit to one location will always build on the last.

Life Longevity takes three forms – resort, urban and residential. Resort stays will be positioned for deep transformation, while the urban format brings longevity into everyday city life.

The residential offer will design the home around a longevity-led lifestyle.

“Our ambition isn’t simply to take part in wellness, but to help raise its standard,” said Dillip Rajakarier, group CEO of Minor International. “What sets Life Longevity apart is continuity: wherever guests find us, they are cared for by people who already know them.

“We offer exceptional hospitality and advanced wellbeing, with care that evolves as guests’ needs do, for many years to come.”

An intuitive way of living

Billed as ‘one wellness brand for every season of life’, Life Longevity has been conceived for guests at their current life stage and to carry their care from one location to the next.

It currently operates at Layan Life by Anantara at Anantara Layan Phuket Resort and Bangkok Life at the St Regis Bangkok – the first urban site. Further sites are in development globally.

Guests can follow a signature journey built around a chosen goal, design their own programme with a practitioner or book a single treatment.

Complementary medicine is rooted in Traditional Thai Medicine and sits alongside a full diagnostic and clinical offer.

The aim is to make longevity feels less like a protocol and more like an intuitive way of living.

Circle of Life

An optional membership, Circle of Life, launches alongside the brand. Members will receive regular check-ins, a personal digital record and access to Life Longevity locations worldwide.

The launch follows Minor Hotels’ Travel Trends Report 2026, which found 44 per cent of travellers plan to bring more wellness into their trips.

Among those already committed to wellness practices, the figure rises to 73 per cent.

Life Longevity is set to become an international brand, with further urban, resort and residential locations in development. It marks Minor Hotels’ ambition to shape the next era of wellness hospitality.

About Minor Hotels

Minor Hotels is a global hospitality leader with more than 640 hotels, resorts and branded residences across 67 countries. The group crafts

Its brands include Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection and Avani.

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