L’Occitane’s US subsidiary files for bankruptcy

American branch of luxury French beauty brand filed for bankruptcy on January 26


By Sarah Todd

29 January 2021

L’Occitane International SA’s subsidiary in the US – L’Occitane, Inc – filed a voluntary case under Chapter 11 of the US Bankruptcy Code on January 26.

The luxury French beauty and skincare company took the step to reportedly “further accelerate the restructuring of its US store portfolio” with the goal of creating a “right-sized, sustainable brick-and-mortar network for the long term”.

During the process, which only includes the US entity of the L’Occitane en Provence brand, US operations will continue as usual.

L’Occitane Group is comprised of six leading natural beauty brands and has a global network of more than 3,000 retail outlets in 90 countries.

The move does not include the L’Occitane en Provence brand or any operations outside the US: parent company L’Occitane International SA or any other group subsidiaries including ELEMIS and LimeLife.

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