L’Occitane sells Grown Alchemist

Former L'Occitane CEO Andre Hoffman has acquired a majority stake in the award-winning skincare brand


By Mark Smith

02 April 2024

The L’Occitane Group has sold Grown Alchemist to the former CEO of L’Occitane International SA, Andre Hoffman, who has acquired a controlling majority stake.

Grown Alchemist CEO Anna Teal has been named as a minority shareholder. The transaction price has been disclosed as €28 million.

L’Occitane acquired the Australian natural beauty brand in 2022, and it has grown its spa business in the UK and Ireland with properties including Lifehouse Spa, Montcalm East and Bellevue Spa at the Mottenotte Hotel.

Investment and growth

“The L’Occitane Group has been an incredible partner and supporter of the business since its acquisition of a majority control in 2022, enabling us to establish a strong foundation for growth, a stellar team, investment in product enhancements and new market entries,” said Teal.

Anna Teal

"We see this acquisition of Grown Alchemist as an opportunity to accelerate brand growth, as we gain more strategic flexibility and autonomy outside of a listed group."

Anna Teal

CEO, Grown Alchemist

The company has said it will now focus on large-scale partnerships and activations in lifestyle, music and retail, driving the consumer experience to accelerate international growth in key markets, such as North America and China. The brand will be headquartered in London.

About Grown Alchemist

Founded in Australia in 2008 to treat all skin impacted by modern living, Grown Alchemist‘s high-performance, clinically proven formulas support skin health from head to toe. Using advanced plant and bio-tech ingredients that work in harmony with your skin biology for better absorption and more powerful results.

The brand also offers spa treatments and services, encompassing cryotherapy, lymphatic drainage and IV infusion therapy to optimise skin health.

Grown Alchemist is available in over 40 countries and is available in retailers including Sephora, Credo Beauty and five-star hotels & spas.


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