Listen to Yvonne Ebdon ‘In conversation with...’ European Spa on Instagram Live

• “During the pandemic it has been great to see the industry coming together. The strength and support among people is so important during a crisis. We need to maintain this going forward to communicate the benefits of our industry to government and the wider public.”

• “You have to take accountability for your own health and wellness. To do this you should prioritise the things you love the most into your day first. Everything else can then fit into place.”

• “We need to normalise selfcare and mentorship among our spa industry peers. After this you can then prioritise your team and share your learnings them.”

• “When spas reopen, don’t make rash decisions regarding your local market. It’s important to remember your value and worth. Following a path where you simply discount treatments and services is not the way forward. Wellness will be in high demand, be prepared for that.”

• “When businesses can reopen, we all have a responsibility to support local businesses, the local spa, the local salon and everyone on the high street.”