The Good Spa Guide has revealed its State of Spa Report 2023, entitled, Do sustainability and wellness matter?
Created in partnership with SpaSeekers, the report surveyed 8,827 people in the UK who use spas through either the Good Spa Guide or SpaSeekers. More than 90 per cent of respondents were female.
The white paper focuses on two key areas. Firstly it investigates how much people are willing to spend on spa trips during the current financial crisis.
The second focus is around key industry buzzwords – sustainability and wellness – and how important they are to spa-goers at the time of booking.