Global Wellness Summit names co-chairs for 2024 conference

GWS 2024 is taking place at the Old Course Hotel, Golf Resort and Spa in St Andrews, Scotland


By Wendy Golledge

02 May 2024

The Global Wellness Summit (GWS) has announced the three co-chairs for its 2024 conference. Each individual brings a unique background in health and wellness, and will shape the agenda for the Summit.

The annual invite-only Summit is a three-day meeting, where leaders from business, government, academia and science come together to exploring the future of wellness.

GWS 2024 is being held at the Old Course Hotel, Golf Resort and Spa in St Andrews, Scotland from November 4-7.

It is the first time in its 18-year history that the Summit has been held in the UK.

woman holding microphone in front of flags fro countries of the world
Susie Ellis, chairman and CEO of the Global Wellness Institute, at the 2023 Summit

GWS 2024 co-chairs

Aradhana Khowala is CEO of London-based Aptamind Partners, an advisory firm that helps governments and emerging destinations understand tourism’s impact as a change agent.

Khowala also chairs the advisory board for Red Sea Global, and provides strategic guidance for Amaala, the wellness-focused regenerative tourism destination in Saudi Arabia.

With a career spanning 25 years, five continents and more than 75 countries, Khowala is a strategy specialist in luxury hospitality, regenerative tourism, health, wellness and gender dynamics.

“Wellness is multifaceted and it’s also not a one-size-fits-all solution. I’ve long championed the vision of a world where we live longer, better lives, and where everyone can access wellness, regardless of race, gender, identity, or socio-economic status.”

Aradhana Khowala

CEO, Aptamind Partners

Nina Kohler and Freddie Moross

Nina Kohler provides strategy and design leadership for the Hospitality Group within the Kohler Co.

The family-owned Kohler Co. spans seven properties, including the Old Course Hotel. Nina Kohler has spent almost three decades immersed in the health and wellness space as an investor, instructor and advisor.

Third co-chair Freddie Moross is the UK-based founder and CEO of music-for-wellbeing company Myndstream. The company’s mission is to unlock the potential of audio environments for human health.

“It’s a pivotal time for the industry, and I’m thrilled to be at the forefront of these important conversations,” he said.

“We could not be more excited about this powerful triumvirate of co-chairs. The breadth of expertise they represent and the energy, enthusiasm and ideas they bring will make this a memorable, impactful Summit."

Nancy Davis

Chief creative officer and executive director, GWS

The UK as host nation

New Global Wellness Institute Country Rankings show the UK’s wellness market has been grown by 19.4% annually from 2020-2022. It’s the world’s fifth-largest wellness market, growing from $157 billion in 2020 to $224 billion in 2022.

The UK’s wellness market has reached 131% of its 2019 (pre-pandemic) value, ranking number one among the top 25 largest wellness economies. It represents 7.3% of the UK’s total GDP, up significantly from 5.96% in 2019.

The GWS will be announcing topics and speakers in coming weeks. Registration is open. First-time delegates can apply to attend here.

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