GWS 2021 to be held in Tel Aviv on November 15-18

This year's event, staged in 'the city of start-ups' will focus on the bright post-pandemic future for the wellness industry


By David Fagan

29 March 2021

This year’s Global Wellness Summit has been confirmed to take place in Tel Aviv, Israel on November 15-18.

Set to explore a ‘new future in which wellness takes centre stage’, the 2021 event will be the first in its 15-year history to take place in the Middle East and will be held at the Hilton Tel Aviv on the shores of the Mediterranean Sea.

Three days of expert keynotes will highlight the very different but positive wellness landscape that has been shaped by the coronavirus pandemic.

Picture of Susie Ellis, GWS founder, wearing a white shirt and with her chin resting on her hands

“The 2021 GWS will explore how wellness is at a crucial tipping point, with so many new directions and opportunities. Every business now needs to think like a start-up, and Israel is the perfect place to jumpstart much-needed new ideas.”

Susie Ellis

Chair and CEO, Global Wellness Summit

To maximise the experience for those attending, the event organisers are offering the greatest number of pre- and post-Summit trips of any GWS, including visits of historic Jerusalem and Petra, the archaeological ‘lost city’ of Jordan.

Helicopter and cycling tours will provide unique views of Tel Aviv, known as ‘the capital of Mediterranean cool’, which is packed with a mix of modern and ancient attractions  as well as a vibrant nightlife.

According to the 2021 Bloomberg Innovation Index, ranking the most innovative countries, Israel ranks number one  for both research and development intensity and research concentration, making it a ‘ground zero’ for health and wellness innovation.

Among its more than 6,000 start-ups per capita are businesses currently re-imagining a healthier future for food, as well as medical, fitness, beauty, travel and mental health disruptors.


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