Fashionizer Spa appoints Daniéle Valentin as French representative

Fashionizer Spa has appointed Daniéle Valentin to lead its business development in France. 

Based in Paris, the seasoned beauty and wellness professional will act as the brand’s French representative and will be responsible for driving growth in the region. 

Industry veteran

Valentin brings more than 20 years of sales and marketing experience to the position, including a 10-year stint as sales director at premium haircare brand Christophe Robin, where she was responsible for business development, marketing and communication, logistics and sales administration.

She is also the founder of Beautymousse-Myrama, an international business development company offering market management and translation services.

Commenting on Valentin’s appointment, Fashionizer Spa founder and MD Debbie Leon said: “Europe in general and France, in particular, are important markets for us and we’re delighted to be working Danièle, who has such an impressive track record in beauty and wellness.”

Adding: “I’m sure that together we will take the business forward, winning new clients who are seeking high-quality uniform solutions supplied by a company with a strong customer service ethic.”

European focus

Valentin’s appointment represents the company’s renewed focus on the European market. 

Fashionizer Spa already has a significant presence in the continent, with its European clientbase including high-profile properties such as Grand Hotel Bad Ragaz in Switzerland and Six Senses spas in Spain, Portugal, Greece, France and Switzerland. However, in recent years, the company’s European operations have been impacted by both the Covid-19 pandemic and Brexit.  

The company has responded to these challenges by introducing fixed pricing in euros, opening a stock holding facility in Portugal that distributes directly to EU customers and now, appointing Valentin.