Elemis partners with AllBright members clubs

Collaboration heralds the launch of ULTRA Smart Pro-Collagen Night Genius


By Sarah Todd

04 February 2021

Leading professional skincare brand Elemis has joined forces with international women-only members club AllBright to launch the latest luxury product in its award-winning Pro-Collagen range.

ULTRA Smart Pro-Collagen Night Genius has been heralded with a digital-first campaign complemented by a virtual celebration of the launch.

The new addition to the Elemis Pro-Collagen range

As part of the initiative, four members of AllBright’s ‘digital sisterhood’ were asked to share the ‘aha moments’ that provoked them to find new directions in their lives.

Those interviewed included Iranian activist Negin Shiraghaei, fashion designer Julia Clancey, personal trainer Nicky Bamgbade and LA-based lifestyle photographer Marissa Maharaj.

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