Elemis reboots award-winning cleanser

Popular Pro-Collagen Cleansing Balm now offered in fragrance-free version

By Mark Smith

12 January 2021

www.elemis.com

Elemis has developed an unscented version of its popular, award-winning Pro-Collagen Cleanser.

The limited-edition Pro-Collagen Naked Cleansing Balm is a three-in-one product that nourishes the skin as a balm, easily removes makeup as a cleansing oil and hydrates the skin as a cleansing milk.

The anti-ageing formula helps to smooth fine lines and wrinkles and deeply cleanses the skin while removing all makeup, including waterproof mascara and liquid lipsticks, without irritating the eyes or skin.

How to use Elemis Pro-Collagen Naked Cleansing Balm

• Warm a pea-sized amount between palms and then massage over face, neck and décolleté with light circular massage movements.

• Moisten fingertips and continue to massage.

• Remove with a warm, damp cleansing cloth.

• For an intense, nourishing treatment, apply a generous amount and leave for 10 minutes before gently wiping away.

• Remove with a warm cleansing cloth and splash cold water to close pores again.

The new Cleansing Balm is formulated with Optimega oil, a blend of wheatgerm and oat oils, to help reduce transepidermal water loss.

Elderberry oil, containing essential fatty acids and and antioxidants, promotes radiant-looking skin, while starflower oil, grown and pressed in the UK, is a rich natural source of gamma linolenic acid, helping to soften skin.

In addition, padina pavonica, a brown algae, supports skin hydration.