Earthlite announces two new senior appointments

Earthlite, the US-based manufacturer of health and wellness equipment, has strengthened its senior leadership team with two new appointments.

Rod Derifield is joining as president of Earthlite LLC while Thorsten Lipfert will become Earthlite’s managing director, EMEA.

Derifield joins Earthlite with more than 30 years of strategic organisational expansion. His role will be to fuel expansion through organic growth, production innovation, mergers and acquisitions.

He joins Earthlite from Nexus Brand holdings, where he was a division president, focusing on consumer product businesses.

Expansion into EMEA

Thorsten Lipfert brings 25 years of experience in the wellness industry to his new role as managing director, EMEA. He will head up Earthlite and LEC’s EMEA business development from Dubai.

Beginning his career as a physical therapist and entrepreneur, Lipfert has managed his own health and wellness centres in Germany and worked with brands including Kempinski, Fairmont and ESPA.

As founder of consulting company BWELL Hospitality, Lipfert played a key role in launching Italian medical wellness resort Palazzo Fiuggi.

“Thorsten’s knowledge of our wellness industry and his reputation for integrity is unsurpassed,” says Chenevey. “As we seek to expand our presence in the EMEA region, I can’t imagine a better person to lead our efforts.”

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