Professional hair and skincare brand Carol Joy London has secured new investment that will see the brand expand into the global premium beauty market. 

Founded in 2009, Carol Joy London is known for its results-driven skin and hair care products, as well as its high-performance spa treatments, which combine high-end Swiss technology with British values.

Carol Joy London at luxury spas

The brand has a strong presence in the international professional market and a growing foothold in destination spas and luxury resorts.

As part of its growth strategy, Carol Joy London will focus on strengthening its existing relationships and supporting its existing clients, whilst developing its product sales in new markets, both international and domestic.

 “In the past few years, our brand has experienced strong results within the UK and across the global professional market,” commented brand founder Carol Joy.

New beauty investment

“We’re thrilled to be partnering with new investors who have the expertise to help us accelerate the brand’s future ambitions across multiple channels including digital,” Joy added. 

Managing director Amanda Coveney said: “We’re exploring innovative ingredients and packaging solutions and look forward to working together to take the brand to the next level in a modern market with the needs of the conscious consumer at the forefront of the business.”

“I look forward to working closely with Carol and the team to draw on the unique heritage of the brand and to scale the business up through product innovation and enhance their digital routes to market.”