British Beauty Week 2021 is set to shine this September

By Sarah Todd

Showcasing the UK beauty industry’s value, talent and innovation, the 2021 British Beauty Week (BBW) will return next month with a series of immersive events.

Taking place on September 8-12 both online and at a Covent Garden ‘Industry Hub’, BBW will be co-hosted by global media company Hearst UK and the British Beauty Council with the No7 Beauty Company announced as lead partner.

Spanning five days, live events will focus on a theme of ‘Beauty Reimagined’ and encourage consumers to discover, explore and play as well as giving key beauty industry figures the platform to debate and demonstrate the future of beauty.

With more panels and speakers to be announced, the Covent Garden live event schedule includes free sessions on ‘The Beauty of Things to Come’ on September 8 as well as ‘Moving Towards an Inclusive Beauty Industry’ and ‘Sustainable Consumerism’, both on September 9, and ‘The Science of Beauty’ on September 12.

Virtual events include ‘What Makes a Beautiful Planet’ on September 9 and ‘Screen Time: How to Communicate with Customers in 2021’.

This year's BBW will feature a series of immersive beauty events

British Beauty Council board member Annie Murphy, SVP, Global Chief Commercial Brands Officer at Walgreens Boots Alliance, commented: “We are thrilled to be partnering with British Beauty Council as the headline sponsor for British Beauty Week and are proud to lend our support to this important week that celebrates beauty in all its guises. At the heart of No7 Beauty Company is our belief that beauty is for everyone and during the course of the week, we are looking forward to inviting people to experience the amazing science and care that goes into each of our brands from No7 to Liz Earle to Sleek MakeUP.”

Hearst UK Beauty Survey

According to consumer research from Hearst Beauty, which was conducted in March 2021:


  • 76% Have purchased a new beauty product / brand in the last 12 months
  • 64% Have missed shopping in-store for beauty and grooming products
  • 85% Believe putting on make-up will boost their mood and make them feel happy

“In these unprecedented times, it has never been more important to celebrate the importance and resilience of the beauty industry.”

Millie Kendall, CEO, British Beauty Council

Be part of the 2021 British Beauty Week!

For further information regarding the opportunity to be part of British Beauty Week 2021 please contact: Diana Kennedy, Head of Partnerships and Engagement at the British Beauty Council:

Be inspired...

To find out more about British Beauty Week, click below

Sign up to our newsletter

Sign Up Now

Head Office

Halifax House, Halifax Place, Nottingham, NG1 1QN, UK.

European Spa Magazine is published by Spa Publishing Ltd    |    Company registration number: 6293825

About    |    Contact Us    |    Privacy Policy    |    Terms & conditions    |    Disclaimer

© Copyright 2022 - Spa Publishing Limited. All rights reserved.