British Beauty Week 2021 is set to shine this September

Showcasing the UK beauty industry’s value, talent and innovation, the 2021 British Beauty Week (BBW) will return next month with a series of immersive events.

Taking place on September 8-12 both online and at a Covent Garden ‘Industry Hub’, BBW will be co-hosted by global media company Hearst UK and the British Beauty Council with the No7 Beauty Company announced as lead partner.

Spanning five days, live events will focus on a theme of ‘Beauty Reimagined’ and encourage consumers to discover, explore and play as well as giving key beauty industry figures the platform to debate and demonstrate the future of beauty.

With more panels and speakers to be announced, the Covent Garden live event schedule includes free sessions on ‘The Beauty of Things to Come’ on September 8 as well as ‘Moving Towards an Inclusive Beauty Industry’ and ‘Sustainable Consumerism’, both on September 9, and ‘The Science of Beauty’ on September 12.

Virtual events include ‘What Makes a Beautiful Planet’ on September 9 and ‘Screen Time: How to Communicate with Customers in 2021’.

British Beauty Council board member Annie Murphy, SVP, Global Chief Commercial Brands Officer at Walgreens Boots Alliance, commented: “We are thrilled to be partnering with British Beauty Council as the headline sponsor for British Beauty Week and are proud to lend our support to this important week that celebrates beauty in all its guises. At the heart of No7 Beauty Company is our belief that beauty is for everyone and during the course of the week, we are looking forward to inviting people to experience the amazing science and care that goes into each of our brands from No7 to Liz Earle to Sleek MakeUP.”