Accor Key provides a digital eco-saving solution

Initiative aims to replace plastic keys for half of the group's rooms over the next five years


By Sarah Todd

08 February 2021

In line with its strategy to provide a contactless guest journey, Accor has announced the global roll-out of its digital ‘Accor Key’ solution, which provides customers with a keyless door entry to their rooms and other parts of the chain’s properties.

On arrival, guests will receive their room key virtually by downloading Accor’s digital key app.

Using their smartphones, they will then be given access to bedrooms as well as entry to meeting rooms and appropriate floors via lifts. Upon departure, the mobile key will automatically be deactivated.

The Accor Key programme, which is being delivered in partnership with STAYmyway, is also intended to reduce the amount of plastic used for traditional key cards, as well as cardboard for the key holder.


Join us Wednesday, February 10 at 6pm GMT (7pm CET, 10am PST) when Emlyn Brown, global vice-president of wellbeing at Accor, talks to European Spa’s Mark Smith about the future of wellness post-Covid-19.


Brown will draw on his vast experience to explore how the pandemic has been a huge accelerator for wellness trends and how this will shape the future of spa and wellbeing.


He will also discuss how guests can take personal responsibility for their own health and wellbeing and look at the return to nature, addressing how spas can create a meaningful connection for guests.


To hear what Emlyn Brown has to say, follow European Spa on Instagram by clicking here

“A recent Deloitte study shows that 60% of travellers are more likely to stay at a hotel that allows contactless check-in and the ability to use a smartphone as a room key – 16% even say it’s a ‘must have'”, said Faustino Fernandez, STAYmyway founder and CEO. “The demand is even higher for frequent travellers.”

Following successful pilot programmes in Europe, North America and Asia, the roll-out will begin in all new Accor hotels opening in 2021. It will then extend to pre-existing properties with an objective to equip 500 hotels with the scheme this year, and at least 50% of all rooms across the group’s portfolio within the next five years.

Patrick Mendes, Accor’s chief commercial officer, in charge of sales, marketing, distribution and loyalty, added: “Making contactless and seamless guest experiences a reality is a priority for Accor. Accor Key is a great example of how the group can build solutions and deploy them efficiently in all our operating countries.”

Accor was founded in 1967 and now has more than 5,000 properties and 10,000 food and beverage venues in 110 countries. To find out more, click below

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