Michelle Smith joins Wildsmith from Mandarin Oriental

The former director of spa and wellness joins the British skincare brand as business development manager – spa and wellbeing

By Wendy Golledge

02 November 2026

wildsmithskin.com

Wildsmith has revealed that Michelle Smith has joined its team as business development manager – spa and wellbeing.

Formerly director of spa and wellness at Mandarin Oriental Hyde Park, Smith began her 17-year career at a small spa in Manchester.

After working as senior therapist during the opening of Bulgari Hotel London, she joined ESPA Life at Corinthia London as head therapist before moving to Mandarin Oriental in 2018.

She also worked as part of the pre-opening team at Mandarin Oriental Costa Navarino in Greece.

Close up of smiling woman with dark hair

“After spending so many years working within spa operations, I am enjoying seeing things from the brand perspective. I know what it is like to be on the other side, working with different brands, managing teams and trying to drive retail and treatment sales.”

Michelle Smith

Business development manager – spa and wellbeing, Wildsmith

Successful spa operations

“I think having that hands-on operational experience will help me in this role, as I understand the day-to-day challenges spa teams face and the importance of having a brand that genuinely supports them,” said Smith.

“Having worked in spas for so many years, I have a good understanding of both the operational side and what therapists and spa teams need from a brand.”

Smith’s role will include working with existing spa partners, supporting everything from training and treatment development to retail performance and new opportunities.

“What makes Michelle particularly special is that she truly understands the realities of running successful spa operations and supporting teams on the ground. She brings a wealth of experience from some of the industry's most respected spa destinations, alongside an infectious enthusiasm for people, wellbeing and hospitality.”

Katherine Pye

CEO, Wildsmith

Wildsmith recently announced new partnerships with British Airways, Cowdray House in West Sussex and Corinthia London.

“We have some exciting opportunities and potential new partnerships in the pipeline, both in the UK and internationally,” CEO Katherine Pye told European Spa.

“It is still a little early to share details, but I am looking forward to seeing these develop over the coming months.”

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