National Spa Week to return this November

The UK Spa Association (UKSA) has revealed National Spa Week is to return for 2026.

Running from November 2-6, the week will be centred around the theme ‘the human touch’. 

The campaign will spotlight the skill, care, expertise and personal connections at the heart of the spa experience, encouraging greater awareness of the role spas play in supporting everyday wellbeing. 

The Association is calling on operators, therapists, suppliers and industry partners to showcase a signature spa experience as part of the campaign.

Bevan continues: “By working collectively, we can help more people understand the value of spa and recognise the professionals who make it possible.”

National Spa Week is an opportunity to bring our industry together, celebrate the positive impact of spa and lay the foundations for a campaign that can grow in reach and impact in the years ahead.” 

Showcasing signature spa experiences

The UKSA is encouraging operators to use the week to highlight the treatments, rituals and wellbeing experiences that make their properties distinctive.

Participating experiences will be featured on the UKSA website, with direct links to the individual spas for bookings.

Experiences must be available to book during National Spa Week but can also run throughout November.

Celebrating the human touch

Designed as a collaborative initiative, National Spa Week 2026 will focus on five daily themes.

November 2: why spa matters

Highlighting the value of spa and its positive contribution to people’s lives.

November 3: the people behind our spas

Recognising the therapists and teams whose dedication shapes the guest experience.

November 4: wellbeing beyond pampering

Exploring how spa experiences can support rest, relaxation and wellbeing.

November 5: careers in spa

Celebrating career journeys, professional development and opportunities across the sector.

November 6: our spa community

Sharing the friendships, connections and meaningful moments that make the industry special.

Open to both UKSA members and non members, spa registration closes October 30. A ready-to-use campaign toolkit can be found here.

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