Rosewood appoints new area directors of wellness

Rosewood Hotel Group has appointed three new area directors of wellness across the Americas and Caribbean, Europe and Middle East, and Asia-Pacific regions.

Part of the brand’s continued evolution of the Asaya Spa concept, the appointments reinforce wellness as a core pillar of Rosewood’s culture.

Magdy Abdelaty, the former director of wellness at The Chancery Rosewood, London, has been promoted to area director of wellness (EMEA).

Abdelaty joined Rosewood as part of the Chancery’s pre-opening team to launch the Asaya wellness concept in UK.

His new role will involve managing the brand’s wellness concepts as well as new Asaya openings across Europe and the Middle East.

Speaking exclusively to European Spa, Abdelaty said: “For me, the most exciting part of my new role is the opportunity to grow and develop the Ayasa brand. My focus will be on standards, to ensure we maintain the quality we’ve been recognised and acknowledged for at every new spa across EMEA.

“During 2026 and into early 2027 we will be opening six new properties. Currently, plans will see us opening Rosewood Amaala, Rome and Crete before the end of the year and then Rosewood Red Sea, Milan and Venice in early 2027.

“I will strive to embed Asaya as an authentic spa proposition in a very competitive marketplace. The most meaningful spa experiences are shaped by listening, expertise and human connection.”

A growing wellness division

Roxana Da Acosta will become the new area director of wellness across the Americas and the Caribbean, while Christaya Rodphongsa will take up the role across Asia-Pacific.

“We are delighted to share an exciting milestone in the continued evolution of wellness at Rosewood,” said Emmanuel Arroyo, senior director of wellness – global at Rosewood Hotel Group

“As we further strengthen our global vision, these three new leadership roles will play a pivotal part in advancing our global initiatives, fostering a strong sense of community, driving innovation in wellness programming and supporting our properties with a strong focus on operational excellence.

“This marks an important step forward as we continue to grow our wellness division and reinforce wellness as a core pillar of Rosewood’s culture and brand philosophy. We are incredibly excited about the journey ahead.”

Rosewood development pipeline

Rosewood Hotel Group operates 34 hotels, resorts and residences in 21 countries. The first hotel opened in Dallas, USA in 1980.

The brand’s most recent hotel, Le Jardin Alpin in the French Alps, opened in December 2025. It offers an Asaya Spa in partnership with Maison EviDenS de Beauté and Sodashi

An Alpine sanctuary devoted to deep rejuvenation, bespoke treatments include reiki and restorative sound baths, mountain Pilates and silent movement sessions.

The group plans to open Rosewood Blue Palace in Crete, Greece, Rosewood Milan and Rome, Italy, Rosewood Mexico City and Rosewood Shenzhen in China in 2026.

The 2027 pipeline includes hotels in Riyadh, Saudi Arabian, Seoul, Korea and Ranfaru in the Maldives 2027.

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