Rituals launches Mind Oasis B2B concept for wellness industry

Offering a turnkey multisensory experience, the touchless technology is said to elevate the guest journey for rest for recovery

Global

By Mark Smith

08 April 2026

www.rituals.com/en-gb/mind-oasis-brain-massage.html

Rituals, renowned for its retail wellbeing products has introduced Mind Oasis B2B.

Drawing on its existing Mind Oasis by Rituals offering the concept combines Brain Massage (guided relaxation experiences) and Hydro Massage (for full-body recovery).

The B2B version, developed for hotels, gyms, and wellness destinations, offers a turnkey multisensory experience, the touchless technology elevating the guest journey for rest for recovery.

Elegant design and science-backed technology combine to deliver unique guest experiences that require minimal therapist time and are fully intuitive so the guest can guide their experience once set up by the in-house team.

Guests can expect a combination of sound, vibration, breath, light, warmth and scent to guide the nervous system from stress to restoration.

Woman smiling at camera wearing a green tailored suit

“For spas, Mind Oasis introduces a new category of wellbeing — one that is immersive, science-backed, and highly scalable. It allows partners to offer deep mental and physical recovery in a way that is both premium and operationally effortless.”

Couro Seck

Head of concept and training, beauty tech, Rituals

“Spas are constantly looking for ways to offer something new, something that truly stands out,” said Couro Seck, head of concept and training, beauty tech at Rituals.

“Mind Oasis introduces a new category of wellbeing – immersive, multi-sensory, and science-backed — that feels both innovative and deeply relevant for today’s guest.

“It allows spas to elevate their offering beyond traditional relaxation, into real recovery. Something guests don’t just enjoy but genuinely feel – and remember.

“It also answers a very practical need. With increasing pressure on staffing and operations, partners are looking for solutions that deliver high impact without adding complexity. Mind Oasis offers exactly that – a premium experience that is effortless to operate.”

Mind Oasis by Rituals Brain Massage

Developed for wellness

Designed as one complete journey Mind Oasis B2B begins with the Hydro Massage to relax the body followed by Brain Massage to restore and recharge the mind.

Elevating guest experience and satisfaction, it aims to strengthening brand differentiation and premium positioning, encourage repeat visits and longer dwell time, with minimal operational complexity with high-margin potential.

Brain Massage

The Brain Massage focuses on deep mental relaxation and recovery. Guests rest on a zero-gravity chair while breath, light, immersive 4D sound and synchronised haptic vibration work together to guide the mind into deep rest.

Powered by brainwave entrainment, the experience gently guides brainwave activity toward slower, more restorative states.

Woman sitting on Mind Oasis by Rituals technology — Mind Oasis by Rituals offers hotels, spas and wellness destinations a new B2B concept

Hydro Massage

The Hydro Massage focuses on physical relaxation and embodied recovery. Guests float fully clothed on a warm waterbed while powerful, yet gentle hydro-jets move rhythmically beneath the body. The dry-floating experience creates a sensation of weightlessness while releasing muscular tension.

Combined with red light therapy to rejuvenate the skin and support cellular recovery, as well as nature soundscapes and aromatherapy, the experience helps the body soften, restore and reset.

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