Earthlite announces Rod Derifield as CEO

US-based massage and wellness equipment supplied, Earthlite, has announced a strategic leadership transition.

Rod Derifield has been appointed chief executive officer, succeeding Jim Chenevey, who will now serve as chairman of the board and chief innovation officer.

Derifield most recently served as president of Earthlite. He brings more than 30 years of executive experience to his new role as CEO.

A new era of growth

Tasked with driving strategic growth, operational performance and acquisitions, Derifield will lead Earthlite into its next phase of expansion.

Prior to joining the brand, he held senior leadership roles including division president at Nexus Brand Holdings and bring experience in organisational leadership, innovation-driven growth and value creation.

Jim Chenevey has served as CEO of Earthlite and its sister brand Living Earth Crafts, for more than 20 years.

In his new role as chairman of the board and chief innovation officer, Chenevey will focus on long-term strategic growth initiatives, emerging technologies and new market opportunities.

“Rod’s leadership experience and strategic mindset are exactly what Earthlite needs as we enter our next era of growth,” said Chenevey. “I am excited to focus my time and attention on innovation in our rapidly growing wellness markets.”

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