The Newman unveils its new Nordic-themed wellness concept

Hospitality management company Kinsfolk & Co has revealed the planned wellness concept for its new London hotel, The Newman.

Set for a summer 2025 launch, the Fitzrovia hotel’s spa and wellness concept will be titled Wellness at The Newman, spanning a floor of the hotel.

With a focus on Nordic simplicity, and a concept influenced by Nordic wellness culture, Wellness at The Newman will be home to a medical-grade halotherapy room.

The halotherapy room will incorporate patented technology to disperse salt particles into the air, while also functioning as a relaxation area with heated benches.

Additional thermal experiences will include a Finnish sauna and steam room, multi-sensory experience showers and a hydrotherapy plunge pool, all supplied by Guncast & KLAFS. The thermal experiences will be complemented by an Ice Lounge.

Wellness journeys and treatments

Treatments have been developed exclusively for the hotel, shaped by the spa’s core values of sustainability, personalisation and innovation, while reflecting a Nordic sensibility.

Partner brands include Scandinavian clean beauty brand Nuori – marking its first London hotel presence – and Moss of the Isles. The final spa partner is science-led CBD brand, Kloris.

Wellness Journeys, specially curated for The Newman, are designed around the pillars of Explore, Engage and Recover.

Wellness at The Newman has been developed in collaboration with Stockholm based Raison d’Etre.

In line with its results-led approach, Wellness at The Newman will also partner with Hyperice to offer its Normatec compression boots and Venom heat therapy belt. Medical-grade LED light treatments will be offered using Déesse PRO.

Nordic influence and design

The design, by London based studio Lind + Almond, takes inspiration from the Swedish Grace movement of the 1920’s.

Moving away from a stark and impersonal modern feel, the space radiates warmth and comfort. The design draws on the textures, tones and patterns of the Swedish Grace movement with a nod to Marta Fjetterström, a celebrated textile designer of the era.

Materials such as oak, bronze, leather and antique brass will be complemented by bespoke tapestries from London born artist, Christabel Balfour.

Fitness offerings will include a Technogym gym and salt-walled studio offering a schedule of classes, from yoga to mat Pilates.

Sign up here to receive our weekly news delivered direct to your inbox