Six Senses' Anna Bjurstam predicts the wellness trends set to shape 2025

Anna Bjurstam, a key wellness industry figure for the last 25 years, has predicted the wellness trends she sees taking hold in 2025.

As Six Senses’ wellness pioneer and senior strategic advisor, Bjurstam has been a driver of the Six Senses wellbeing agenda for the past 12 years.

She is also a senior strategic adviser to Raison D’Etre and serves on the Global Wellness Summit advisory board.

Here she predicts the trends set will make that mark in the year ahead.

Trend #1 – Living longer. Living better

Bjurstam cites longevity as becoming about more than wellness.

“The future of wellness isn’t just about adding years to your life – it’s about adding life to your years,” she says.

“Healthspan is the new buzzword. Whereas longevity was once considered fringe, evidence is mounting that humans really can slow down the rate of ageing.

“Everything from biohacking to Blue Zones have become the topic of mainstream conversation.”

Six Senses is working with proven longevity strategies to induce autophagy (longevity fasting) and decreasing senescent cells (zombie cells).

“We are checking out how we could apply the latest studies to regulate cell growth and energy intake and expenditure, to influence the composition of body fat,” says Bjurstam.

Trend #2 – Going back to basics

Bjurstam predicts 2025 is the year we’ll wave goodbye to wearables.

“Tech has been transformational in helping us tune into our body’s patterns and processes,” she says. “However, this dependency on devices can give a less accurate reading than if we were to tune into our own body and listen to its signals.

“Many of us can testify to tech telling us we’ve had a bad night’s sleep and, as a result, feeling fatigued for the rest of the day.

“Wearables are useful for handy intel. But there’s always room for finding intuitive methods to bring people back in tune with their body’s natural rhythm.”

Trend #4 – Hormone harmony

Bjurstam predicts 2025 is the year we’ll further normalise talking about hormones.

“The World Economic Forum recognises the gender health gap, one key area being the lack of persistent data on female hormones and health,” she says.

“What’s pertinent is that such research is sparking conversation. This will hopefully have a positive effect on destigmatising the seasons of life, allowing women to embrace the beauty of ageing.”

Bjurstam predicts more female-centric wellness offerings that allow space and time to listen to the body’s signals, away from the distractions of everyday life.

Trend #5 – Sleep: the new status symbol

“Sleep tourism began trending at the end of 2022 and is set to continue,” says Bjurstam.

“Sleep ranks as the second-highest health and wellness priority for consumers, perhaps as a direct result of increasing dependence on and demands from digital devices.

“The major challenge here is the many variables that can affect sleeping soundly – everything from diet, exercise and caffeination to screen time and stress.”

Trend #7 – Together we thrive

With many people living solo or adopting a transient lifestyle, it’s harder than ever to find human connection.

“We live in an age of a loneliness epidemic,” says Bjurstam. “We can learn from Blue Zone regions that rich social interactions are vital for longevity.

“People are increasingly seeking bonds with likeminded individuals and to feel part of a community.”

In response, Six Senses London will open with an integrated Six Senses Place: a new kind of social club.

Wellness, community and celebration will meld, and sustainability will be central to the operation.

Members will have access to the Six Senses ecosystem including the spa, and health and wellness provisions both in their local Six Senses or others around the world.

“The idea is to enable members to build, maintain and sustain long-term changes as part of their home routine, allowing them to continue to benefit from the programming they need to stay healthy all lifelong,” says Bjurstam.

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