Journey Hospitality acquires spa expert Premier Software

Technology company Journey Hospitality has extended its hotel e-commerce portfolio by acquiring spa and wellness management software companyPremier Software

By Wendy Golledge

27 March 2023

journey.travel

Technology company Journey Hospitality has extended its hotel e-commerce portfolio by acquiring Premier Software.

Premier Software is a spa, leisure and wellness management software company founded in 1994. It will now operate as a separate division alongside Journey’s existing product, agency and consulting brands.

"Spa visitors increasingly seek out personalised experiences and want more control of when they visit and what treatments they have. Now, as part of Journey Hospitality, we’ll be better equipped to help spas grow their business."

Oliver Cahill

Managing director, Premier Software

Dual integration

With more than 500 customers, including The Belfry and The Landmark, Midlands-based Premier Software will be headed by Oliver Cahill as managing director.

Core by Premier Software is already fully integrated with Journey Hospitality’s booking platform onejourney.

“Our previous partnership with onejourney helped us put control in the hands of the end consumer, delivering increased bookings and revenue for our spa clients,” said Cahill.

“Now we’ve joined the Journey family, we can provide world-leading digital experiences that enhance customer journeys.”

Core by Premier is already integrated with onejourney.

Boosting e-commerce

The addition of Premier Software extends Journey Hospitality’s offering to maximise direct revenue in the guest journey and boost spa services within hotel e-commerce.

Significant investment will be made in Premier Software’s technology and product development.

“The acquisition of Premier solidifies Journey’s reputation, enabling us to help hoteliers to commercialise spa offerings as they do rooms and restaurants.”

Simon Bullingham

Founder and CEO, Journey Hospitality

“We’ve been working with Premier for a number of years. The team is incredibly knowledgeable about spa operations, which is a key growth area for hotels around the world,” says Simon Bullingham, founder and CEO of Journey Hospitality..

Hotels and spas using both Premier and Journey Hospitality’s onejourney platform will benefit from a deeper integration. Full insights and analytics will be available to better measure spa performance and digital bookings, driving further revenue opportunities.

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