Peloton Commercial set to bring new services to global hospitality sector

Leading interactive fitness platform Peloton has expanded its Peloton Commercial product portfolio following its acquisition of fitness equipment manufacturer Precor earlier this year, in a deal worth a reported US$420m (£308m, €360m). 

Aimed at hospitality venues, including spas and wellness facilities, Peloton’s commercial portfolio features the original Peloton Bike, as well as a range of equipment from Precor’s extensive strength and cardio kit ranges. 

The at-home fitness giant’s record-breaking purchase, sees Precor became a division of Peloton, with Precor president, Rob Barker, being named CEO of Precor and general manager of Peloton Commercial. 

The deal has also established a US manufacturing operation for Peloton, which now has more than 58,000 sqm of factory space in Washington State and North Carolina, US.

The company achieved record sales in 2020, due to the COVID-19 pandemic, however, disruptions in the supply chain led to a “backlog of deliveries in all geographies.”

The newly acquired manufacturing facilities will enable the company to meet these existing demands and produce more connected fitness products by the end of 2021. The company also plans to advance its expansion into the commercial market.

Peloton president William Lynce said: “This is a major milestone for Peloton and our global community. With Precor, we believe we’re even better positioned to achieve our goal of bringing the best experience in connected health and fitness to more people around the world.”

Rob Barker, president of Precor and GM of Peloton Commercial, added: “With Peloton Commercial, we expect we’ll be able to not only continue our relationship with our current customers but scale the Peloton experience that millions of people have at home to even more hotels, campuses and multi-family residences.”

Brad Olson, chief business officer at Peloton, said: “It’s no secret that Peloton invented the connected fitness category and has experienced massive growth. In the last five years, we’ve introduced new products, expanded to new markets, and grown our community to nearly six million members around the world.”

“One of the things that will never change is the incredible feeling of that very first Peloton ride, which for so many members, takes place at a hotel equipped with Peloton Bikes. We’re excited to scale that experience with even more hospitality partners around the world.”