The UK skincare market is forecasted to reach £18 billion by 2024, growing at a rate of 5% per year, according to market research company Mordor Intelligence. Characterised by a growing focus on quality products, “Middle-aged women and empty nesters have been the main focus for this market,” according to the researcher’s Growth, Trends, Covid-19 impact and forecasts report, “as they tend to spend more time on personal care, compared to other groups.”
Beauty and spa brands, conscious of this growing market, have adopted a targeted approach to this demographic, ensuring that marketing communications remain positive with a ‘pro-ageing’ message.
European Spa highlight’s four of the best skin reset products to introduce to your spa today.