World Wellness Weekend achieves record-breaking numbers

This year’s World Wellness Weekend experienced record-breaking participation.

A total of 10,994 venues signed up on wellmap.org – a website with a geolocator in 17 languages created to help people find the free wellness activities available.

More than 20,000 free and inclusive activities were on offer across 2,012 cities in 187 countries.

The 2025 event, which took place in late September, attracted engagement in every time zone, achieving 19 million views. World Wellness Weekend received more than 600 media mentions and 6,300 mentions on social media.

Organisers estimate the total audience for all outlets featuring coverage on World Wellness Weekend reached 2.7 billion, versus 430 million in 2023.

Celebrations for the ninth World Wellness Weekend centred around promoting vitality, serenity, solidarity and sustainability.

In terms of participation, the top countries for 2025 were Spain (637 venues), Italy (633 venues) and Japan (506 venues).

The leading participating cities were Tokyo, Sao Paulo and Malaga.

“In 2025, we saw the largest participation of hotel groups, going all in to support #WellnessForAll during World Wellness Weekend,” adds de Gabriac.

“There were free events for customers, back of house sessions for colleagues and outreach initiatives for underserved communities. These three Cs span the full dimension of wellness.”

Global partners for 2025 include Endurance Zone, Nutrition Beyond Borders, Campaign Nonviolence and Spa Academy by Manuel De la Garza.

They were joined by Altearah, European Week of Sports, LEMI, Matrix, Agilysys, bbspa group, Tip Touch International and cosmetic brand Vagheggi.

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