Voya announces international partnership with Vanity Group

Organic luxury seaweed brand Voya has joined forces with Vanity Group, entering into an exclusive international agreement.

As part of the agreement, the hotel amenity provider will distribute two refreshed hotel collections from Voya.

The alliance will see Vanity Group taking control of Voya’s existing hotel portfolio and expanding their reach further through global partnerships.

The refreshed hotel collection is infused with organic Irish seaweed extract and crafted with up to 98 per cent ingredients of natural origin.

The refreshed Voya hotel collection

The Invigorating Collection is created with lime and mandarin for a burst of freshness that energises the senses and revitalises the skin. The Tranquillity Collection is based around rosemary and lavender, for indulgence, relaxation and rejuvenation.

Vanity Group has also created Voya extension products to further enhance guest experience, including Invigorating Bath Salts and Invigorating Bath and Body Oil.

To align with Voya’s commitment to sustainability, the hotel collection has been made to the global recycled standard, ensuring that at least 50 per cent of the materials used are from traceable, recycled sources. The formulations are also Vegan-certified and PETA-approved.

About Voya and Vanity Group

Voya was founded by Mark Walton and Kira Guckian Walton in 2006 and was the first organic seaweed skincare brand.

Inspired by the ancient Irish tradition of seaweed bathing, the seaweed used in its products is sustainably sourced and hand harvested to create minimal environment impact.

Vanity Group was established in 2011 and provides a designer playground of hotel guest amenities in more than 75 countries, with a portfolio of brands including Karl Lagerfeld,  Jo Loves and ESPA.

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