Victor Koo joins GWI board

China-based entrepreneur joins advisory board of research and educational resource


By Sarah Todd

30 April 2021

The China-based entrepreneur Victor Koo, chairman of Heyi Holdings and co-founder of Tianren Culture, has joined the advisory board of the Global Wellness Institute (GWI).

Koo founded and served as chairman and CEO of Youku, a popular Chinese video streaming service that is now part of Alibaba Entertainment.

His current focus is on investing and supporting social innovation initiatives that promote health and sustainability for the planet and its inhabitants.

As an advisory board member, Koo will help amplify GWI’s mission of empowering wellness worldwide by facilitating collaboration, providing global research and insight and advocating for growth and sustainability.

Susie Ellis, chair and CEO of GWI, said: “One of our goals in 2021 is to extend our board’s global representation, and I can’t think of a better partner than Victor to help us make a difference in Asia.”

Koo added: “The Global Wellness Institute has been at the forefront of leading research and building a global community around this pivotal area during this time of uncertainty. I am excited to join the board to contribute to this important cause.”

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