The Spa Collaborative's Spa Strategy Success Mapper aims to help spas recover from the pandemic

By Lauren Heath-Jones

27 October 2021

www.thespacollaborative.com/about-us

Global spa consultancy The Spa Collaborative (TSC) has launched The Spa Strategy Success Mapper, a bespoke programme aimed at spas recovering from the pandemic.

Billed as an ‘immersive exploration’, initiative is a two-week course that helps spa operators to establish their financial, customer experience and marketing goals, culminating in a ‘vision-oriented, objective-led road map.’

The course includes deep-dive data analysis, comprehensive operational and business reviews, a budget review and the development of annual business objectives and success measurements and metrics.

The Spa Collaborative helps spas create meaningful wellness experiences ©Canva

“This programme has been developed for hotel spas who need to come out of the pandemic focusing on a strong commercial and financial recovery,” said TSC CEO and founder Lauren Moloney.

“Now more than ever spas are needing an agile strategic plan that flexes to the inevitable unpredictable changes, but that also supports and underpins the financial goals in their annual budget.

“Now more than ever spas are needing an agile strategic plan that flexes to the inevitable unpredictable changes, but that also supports and underpins the financial goals in their annual budget.”

Lauren Moloney

Founder & CEO, The Spa Collaborative

“A budget is meaningless unless it’s contextualised and supported by a goal and action-oriented set of objectives that can be tracked, progressed and communicated through teams and leadership.”

“This service has been born from 20 years observing the negative impact caused by a lack of annual planning, with this in mind, and with an eye firmly on building, elevating and developing spa businesses we’ve developed the Spa Strategy Success Mapper.”

The Spa Strategy Success Mapper

A vision-oriented roadmap to success

The course costs £8,250 + VAT and is divided into three sections:

Discovery and review

• Welcome webinar – a session to understand and review business objectives.
• Deep dive and discover packet – a set of worksheets for completion.
• Discovery review – analysis of completed worksheets to understand what’s under the skin of your business currently
• Opportunity audit – 1.5 days onsite including mystery guest shop, full operational audit and review and meeting with leadership.

Onsite collaboration session

• A one-day dynamic workshop and discussion with key stakeholders and team members to unpack and contextualise recommendations.

Deliverables

• Budget insights and recommendations – tactics for optimising your financial targets for the coming year.
• Executive business objective roadmap– defining your financial, innovation, marketing, and guest service targets.
• Sales strategy and activity planner – shaped around bespoke Business Objectives, a high-level plan of suggested tactics.
• KPI measurement toolkit – a set of guides for measuring your daily and monthly financial, operational, and marketing measurements to implement and track against set goals.
• Action & insights report – a summary of The Spa Collaborative’s recommended next steps.
• Implementation period & fine-tune follow up – a check-in on your progress, three weeks after the personalised Strategy Success Mapper has been delivered.

TSC also offers a free downloadable Executive Business Objective Roadmap, which outlines the five steps to layout a spa’s 2022 core business objectives and high-level tactics to achieve them. This links with the latest global best practice and strategies to achieve each spa’s key goals and budget.

Founded in 2016, TSC works with spas to create emotionally engaging spa and wellness experiences. The company also assists with commercial success and scalability and sustaining profit. TSC is made up of experts who have worked in several prestigious spas around the world, including The Spa at Gleneagles, The Mandarin Oriental Hong Kong, Marriott International, Ritz-Carlton, One&Only, Four Seasons, Viceroy, Corinthia Hotels, Peninsula, St Regis & W.