Elemis Boutique debuts at Harrods

By Sarah Todd


By Sarah Todd

05 July 2021

A new Elemis Boutique has launched in London at iconic Knightsbridge department store Harrods. Located in the White Hall on the ground floor, the new boutique is said to be ‘proudly bold and British’ with a design infused with iconic emblems of the capital city’s landscape.

"The new Elemis location in Harrods brings to life our vision for modern retail selling and customer experience to deliver a bespoke brand expression."

Marc Gallagher

Chief brand and digital officer, Elemis

As the first expression in the UK of a new Elemis brand identity and retail concept, the boutique’s design was created by the leading skincare brand in conjunction with creative design agency School House.

The new Elemis Boutique at Harrods department store

Featuring a range of exclusive products, a hallmark of the new space is the HD Skin Consultation area, where an Elite Skincare Specialist will offer facial mapping as well as a complimentary HD Skin Consultation using a medical-grade Elemis HD Skin Reveal Camera to provide in-depth analysis of the skin. This will be combined with a lifestyle consultation in order to develop a personalised skincare plan to help achieve individual skincare goals.

"Our launch into Harrods will offer best-in-class skincare services and wellness experiences, providing access to the most exclusive Elemis product launches and collections."

Noella Gabriel

Global president and co-founder, Elemis

Based on a Georgian architectural language with detailed millwork, the space features arched bays and floor tiles reminiscent of London townhouses. In contrast, the product fixtures are minimal and modern with clean lines and simple geometries to create a ‘futuristic yet relatable sense of luxury’.

Dynamic Resurfacing Skin Smoothing Essence

UK exclusive launch at Harrods



As part of a celebration of Elemis’ Harrods launch, in a UK first the brand’s new Dynamic Resurfacing Skin Smoothing Essence (100ml) will launch at the store before anywhere else. Described as ‘liquid luminosity in a bottle’, the essence is said to smooth and visibly boost brightness to deliver a glass-like complexion.

The boutique also features a bespoke wallpaper print, created in collaboration with Morris & Co., which takes inspiration from the work of British designer William Morris and will also serve as a background texture and base for exclusive Harrods packaging.

A complimentary HD Skin Consultation will provide in-depth analysis of the skin

Speaking about the brand’s global expansion, Marc Gallagher, chief brand and digital officer for Elemis, said: “As we look to expand our retail footprint globally, consumers should expect a unique experience that tailors our brand codes to regional shopping as the ultimate articulation of Elemis.”

The Boutique's product fixtures are minimal and modern in contrast to its Georgian-inspired architecture

Mia Collins, head of beauty at Harrods, added: “We are delighted to welcome Elemis to our iconic Beauty Hall. As a proudly British brand, which like us celebrates both British heritage and modern ingenuity, we see obvious synergies in this exciting new partnership 
and wonderful new addition to Harrods’ beauty portfolio.”

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