QHotels to offer cancer-safe treatments with Amethyst Trust

By Wendy Golledge


By Wendy Golledge

08 November 2022

The QHotels Collection has carried out training with Amethyst Trust to ensure its therapists can offer inclusive treatments to guests who have – or are recovering from – cancer and other life-limiting conditions.

With the support of Amethyst Trust, QHotels is aiming aim to fully embrace the therapeutic benefits of cancer-safe massage therapy in its spas.

With 21 resorts across the UK, the QHotels Collection is rolling out training for its therapists nationwide, offering safe and inclusive treatments to those touched by cancer.

As part of the partnership, spa therapists are now able to adapt the existing treatments, using Elemis products, to suit guests with specialist needs.

Norton Park Hotel and grounds in Winchester
QHotels Norton Park Hotel in Winchester

Commenting on the partnership, Keith Pickard, golf, health club and spa director at the QHotels Collection said: “We are very proud to have our therapists trained by Amethyst Trust, and I’m delighted we can offer this specialist kind of treatment, giving guests ultimate reassurance throughout.

“We’re pleased that 30 of our therapists have already passed the training, with many more due to complete the course this winter.

“At such times in our guests’ lives, it is a wonderful experience to be able to make a small difference to how they are feeling, giving support and guidance.”

Endorsed cancer-safe training

The Amethyst Trust training involves online and face-to-face modules, including cancer theory and understanding, client-care procedures, case studies and learning specialist adaptations to treatments.

The course was one of the first to be approved by a leading insurance provider and has been approved by the industry Standards Authority for Touch in Cancer Care (SATCC), along with Habia and the Federation of Holistic Therapists (FHT).

The treatment options vary depending on the hotel, and include facials and massages, carried out with adaptions made to the pace and direction of movements or different pressure points.

Welcoming all guests

Debbie Moore, co-founder of Amethyst Trust said: “We are delighted to be working with The Q Hotels Collection. Massage can be a huge benefit to people living with or recovering from cancer.

“Without specialist training, therapists may have previously had to turn away guests living with cancer – this causes huge embarrassment to the therapist or receptionist and deep upset and disappointment to the client.

“Amethyst Trust and The QHotels Collection are passionate that all guests are welcomed and that therapists have the knowledge and understanding to competently and confidently adapt massage and facial treatments to be appropriate for these guests.”

Hand massage
Amethyst Trust works to ensure all spa guests can receive proper care

Established in 2010, Amethyst Trust Training is a SATCC-accredited organisation that works with spas and salons across the UK to help them meet the needs of people who have been affected by cancer. The charity was established as an initiative between John Holman Therapy Solutions and the International Beauty and Holistic Academy.

Amethyst Trust offers a specialist training course focused on a new approach to treating spa or salon guests who have cancer.

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