Proverb Skincare co-founder Kirstie Sherrif said: “For us as a brand, it was a no-brainer. The ethos of Proverb is ‘get out what you put in’ – so when it came to creating a skincare range, we wanted to give people products that they know are doing good for their skin and the planet.”
“Next year, we’re hoping to bring out our entire skincare range in a one-time purchase glass bottle that can be refilled with our compostable skincare pouches. It’s been a two-year-long process of getting a lot of things wrong, but we are so proud to finally get it right.”
The move represents an important step for the beauty industry, which, according to Inside Beauty, is currently one of the highest generators plastic waste, contributing a reported 120 billion units of packaging every year.