Beauty & Wellbeing

Peigín Crowley launches Ground aromatherapy collection

Spa consultant’s new brand aims to ‘bring wellness home’

By Mark Smith

10 December 2020

Renowned spa consultant and co-founder of the Irish Spa Association, Peigín Crowley has introduced a new collection of artisan aromatherapy products called Ground.

The brand debuted in Ireland at the Brown Thomas luxury department store and has also launched at Rosewood Hong Kong.

The Ground artisan aromatherapy collection aims to 'bring wellness home

Born from a desire to make wellness accessible for the whole family, Ground is a collection of 100% natural aromatherapy balms and oils for the face and body. The natural, cruelty-free, vegan collection also offers refill options to reduce waste and excess packaging.

Each product in the herbicide and pesticide free range is hand-crafted using traditional methods in small batches in Cork, Ireland.

“Our calming, restorative products and grounding rituals created for men, women, and children encourage us to 'tóg go bog é' – take it softly – to mind ourselves and to mind those that we love.”

Peigín Crowley

Founder, Ground

Crowley brings a wealth of experience to her new venture, having created award-winning experiences at five-star properties in Ireland including Adare Manor, Cliff House Hotel and Old Head of Kinsale. Along with Anita Murray she also co-founded the Irish Spa Association, which has championed the Irish spa industry throughout the Covid-19 pandemic.

Ground products target a range of wellbeing issues

Talamh – Bath Salt, Body Oil, Face Balm, Face Oil, Face & Body Mask, Beard Oil

Created to provide balance, grounding, clarity and focus.


Codladh – Bath Salt, Body Oil, Face Balm, Face Oil and Body Balm

Developed to reset the body and promote rest and sleep.


Beo – Bath Salt, Body Oil, Face Balm, Hand Balm and Hair Oil

Helps to support conscious breathing, to uplift, invigorate, and provide inner strength


Cúram – Bath Salt, Pregnancy Body Oil, Mother & Baby Balm, Child Balm and Adolescent Balm

Developed specifically for children and to nurture and care for women during pregnancy

Be inspired...

For more information on the new products from Ground, click below


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