lululemon’s Global Wellbeing Report reveals a ‘wellbeing dilemma’

Global apparel brand, lululemon, has released its third annual Global Wellbeing Report, based on a survey of 14,000 people across 14 global markets.

Exploring the worldwide state of wellbeing, the report claims that overall wellbeing has not improved since 2021, during the height of the pandemic.

One in three respondents felt their wellbeing is lower now than it has ever been before.

The ‘wellbeing dilemma’

Although more than 67% of respondents ranked their wellbeing as a top priority, only 12% felt theirs was where it should be.

Almost half (44%) felt a state of wellbeing was impossible to achieve.

Coined a ‘wellbeing dilemma’, the report questions why the prioritisation of wellbeing isn’t resulting in an improvement in wellbeing.

A global decline in wellbeing

Delving into why this decline in wellbeing is continuing, the report states that, although many pandemic-era challenges are behind us, there has not been a post-pandemic morale boost.

There are multiple barriers to wellbeing, which people feel are hard to overcome:

• 30% don’t have the time to think about their wellbeing
• 51% are deprioritising their wellbeing due to cost concerns
• 39% feel that the pressure to conform to societal norms negatively impacts their mental wellbeing
• 58% say they cannot be the best version of themselves when their wellbeing is low

Wellbeing and the barriers around it

The Global Wellbeing Report uncovered that everyone is struggling, but certain groups are feeling the impact of low wellbeing more acutely.

Caregivers, parents, the LGBTQIA community and people living with disabilities were much more likely to report that their wellbeing is worse than ever before.

The report suggests proven steps people can take to improve their wellbeing, such as exercising with other people when possible, and prioritising time with loved ones.

lululemon and its Centre for Social Impact are working towards a goal of providing access to wellbeing tools to more than 10 million people globally.

The brand is investing $75 million (£61.7 million) by 2025 to advance equity in wellbeing.

On World Mental Health Day on October 10, 2023, lululemon hosted activities including sweat sessions to interactive pop-ups to support physical, mental and social wellbeing.

The full report is available to download here.

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