The US spa industry is accelerating at an impressive rate according to a new report from the International Spa Association (ISPA) released at its annual conference in Colorado this week.
Reflecting another year of positive momentum for the spa industry, revenue grew to $22.5 billion (£17.4bn/€20.7bn) in 2024.
This is positive news for the industry and important intelligence for brands based in the US as well as European-based companies targeting this market.
Drawn from the comprehensive 2025 ISPA US Spa Industry Study, the total number of spa visits increased year on year as did revenue per visit.