Peloton Commercial set to bring new services to global hospitality sector

By Lauren Heath-Jones


By Lauren Heath-Jones

28 September 2021


Leading interactive fitness platform Peloton has expanded its Peloton Commercial product portfolio following its acquisition of fitness equipment manufacturer Precor earlier this year, in a deal worth a reported US$420m (£308m, €360m). 

Aimed at hospitality venues, including spas and wellness facilities, Peloton’s commercial portfolio features the original Peloton Bike, as well as a range of equipment from Precor’s extensive strength and cardio kit ranges. 


Peloton is a leading interactive fitness platform

What can Peloton Commercial offer wellness destinations?

The brand promises to provide 'well-rounded fitness experiences' for hospitality


“Our members love being able to access their workouts when travelling. With the expansion of Peloton Commercial, we’re not only delivering more for our members but making it easier for anyone to try out a Peloton Bike,” confirmed a Peloton spokesperson. 

“For spa and wellness destinations that are looking to build a gym or introduce new equipment, we can offer strength and cardio equipment from the Precor portfolio as well as the original Peloton Bike to create a well-rounded fitness experience.” 

“We also work with hospitality partners that offer in-room Peloton Bike experiences, creating an even more convenient experience for guests who want to stick to their fitness goals while travelling.”

The at-home fitness giant’s record-breaking purchase, sees Precor became a division of Peloton, with Precor president, Rob Barker, being named CEO of Precor and general manager of Peloton Commercial. 

The deal has also established a US manufacturing operation for Peloton, which now has more than 58,000 sqm of factory space in Washington State and North Carolina, US.

The company achieved record sales in 2020, due to the COVID-19 pandemic, however, disruptions in the supply chain led to a “backlog of deliveries in all geographies.”

The newly acquired manufacturing facilities will enable the company to meet these existing demands and produce more connected fitness products by the end of 2021. The company also plans to advance its expansion into the commercial market.

Peloton’s commercial portfolio features the original Peloton Bike, as well as a range of equipment from Precor’s extensive strength and cardio kit ranges

Peloton president William Lynce said: “This is a major milestone for Peloton and our global community. With Precor, we believe we’re even better positioned to achieve our goal of bringing the best experience in connected health and fitness to more people around the world.”

Rob Barker, president of Precor and GM of Peloton Commercial, added: “With Peloton Commercial, we expect we’ll be able to not only continue our relationship with our current customers but scale the Peloton experience that millions of people have at home to even more hotels, campuses and multi-family residences.”

Peloton Commercial offers well-rounded fitness experiences for hotels, spas and wellness facilities

Brad Olson, chief business officer at Peloton, said: “It’s no secret that Peloton invented the connected fitness category and has experienced massive growth. In the last five years, we’ve introduced new products, expanded to new markets, and grown our community to nearly six million members around the world.”

“One of the things that will never change is the incredible feeling of that very first Peloton ride, which for so many members, takes place at a hotel equipped with Peloton Bikes. We’re excited to scale that experience with even more hospitality partners around the world.”

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