GWS appoints tourism expert to board

Hannah Messerli, PhD, has joined the advisory board of the Global Wellness Summit (GWS).

Following the recent appointments of two other advisory board members, internal medicine doctor Nicola Finley, MD and technology innovator Maggie Hsu, Messerli brings extensive experience in tourism development to the board, including her current role as a senior private sector specialist in the Finance, Competitiveness and Innovation Group of the World Bank.

Helping to guide the GWS’s wellness tourism initiatives, Messerli’s current role supports governments in developing private sector tourism initiatives in countries across Asia, Africa, Europe and the Middle East.

“The convergence of wellness and tourism activities – especially post-Covid – is clearly on the increase,” said Messerli. “A key trend emerging in wellness tourism is a growing hunger for all things authentic and nature-based, experiences that benefit both the traveller and the local community. The GWS platform and community is an ideal place to encourage these vital developments.”