News

Graham Copeman appointed managing director at Elite Hotels

The seasoned hotelier joins from a role at the Exclusive Collection's Pennyhill Park

UK

By Mark Smith

29 December 2025

www.elitehotels.co.uk
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Elite Hotels has appointed Graham Copeman as its new managing director. He succeeds Graeme Bateman, who has led the group for the past three decades. Bateman will assume the role of executive chairman of Elite Hotels and its charitable arm, the Rotherwick Foundation.

Copeman joins Elite Hotels from his previous role at Exclusive Collection, where he served as general manager at Pennyhill Park for over six years.

His extensive hospitality career also includes leadership positions with The Zetter Group, St James’s Hotel & Club and the Goring, London.

Copeman brings a wealth of experience to his role at Elite Hotels’ three properties, Tylney Hall Hotel, Hampshire, Ashdown Park Hotel & Country Club, East Sussex and the Grand Hotel, Eastbourne.

Graham Copeman joins Elite Hotels as managing director

“I am enormously excited and incredibly proud to be joining the business at this point in its development. I look forward to working with Graeme Batemen and the team as we build on that extraordinary legacy and focus on the next chapter for the group.”

Graham Copeman

Managing director, Elite Hotels

Executive appointments

“We are delighted to welcome Graham Copeman to Elite Hotels,” said Graeme Bateman, executive chairman at Elite Hotels. “We have every confidence that his wealth of experience will serve him well as he takes over responsibility for the day-to-day running of the company in 2026.

“I look forward to working with Graham and the senior leadership team over the coming years as we evolve the portfolio.”

The Grand Eastbourne
The Grand Hotel, Eastbourne
Tylney Hall Hotel, Hampshire
Tylney Hall Hotel, Hampshire

About Elite Hotels

Elite Hotels is an independently owned British hotel group specialising in luxury, heritage-led properties. Each hotel within the collection – Tylney Hall Hotel & Gardens, Ashdown Park Hotel & Country Club, and the Grand Hotel, Eastbourne – is distinguished by its character, location, and dedication to exceptional guest experience.

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