Global Wellness Institute reveals first Italian market report

The Global Wellness Institute (GWI) has released data on Italy’s wellness economy for the first time.

The country report values the Italian wellness market at $140.6bn (£104bn/€119bn), ranking it tenth globally and fourth largest in Europe.

Developed in partnership with Italcares Federterme, the report highlights a nearly $27 billion market for wellness tourism, spa and thermal springs across Italy.

The research analyses the country’s performance across all 11 sectors in the global wellness economy. It ranks among the top ten global markets in all but one of these sectors, including personal care and beauty, wellness tourism, spas and thermal and mineral springs.

Alongside spas and holistic retreats, Italy has a strong and expanding array of medical spas, clinical wellness centres, and evidence-based preventive programmes.

Italy’s thermal and mineral springs sector is fifth in global market size. From 2019 to 2024, its fastest-growing sectors were wellness real estate and mental wellness.

Italian wellness sectors

Italy’s five largest wellness sectors are:

• Personal care and beauty ($38.43bn)
• Healthy eating, nutrition and weight loss ($25.93bn)
• Physical activity ($21.25 bn)
• Wellness tourism ($19.99 bn)
• Public health, prevention and personalized medicine ($12.4bn).

“This announcement marks a pivotal step for Italy’s wellness and medical wellness ecosystem as a whole,” said Raffaella Di Sipio, director of Italcares Federterme.

“We are grateful to the Global Wellness Institute for the quality, rigor and international relevance of the Geography of Wellness data, which for the first time provides a solid, globally comparable framework to position our sector through evidence rather than perception.”

The 2025 Global Wellness Economy: Italy report is now available on GWI’s Geography of Wellness platform.

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