The market for bodycare products in the spa and wellness sector has traditionally been a fraction of the size of facial skincare sales. However, during the multiple lockdowns of 2020, consumers turned to self-care to fulfil their beauty requirements, opting to create their own spa-at-home rituals.
NPD Group reports that prestige bodycare sales in the UK during this period gained more than 1% of market share due to the popularity of body creams, lotions and sprays. Sales of prestige body cleansers increased 1% with body oil uptake increasing 5% in 2020. The market in France has followed a similar pattern to the UK.
This growth in popularity presents new business opportunities for spa operators to increase revenue through targeted merchandising in the spa retail area. Therapists can also enhance the guest experience, upselling relevant body products to clients who book massages and other body treatments.
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