Elemis partners with Aston Martin Aramco Formula 1

Aston Martin Aramco Formula 1 has revealed a new partnership with Elemis.

The multi-year collaboration is a first for the Formula 1 team.

As Aston Martin Aramco’s official skincare partner, Elemis will bring its British-based beauty innovations to the high-performance world of Formula 1.

During the first year of partnership, Elemis will launch an edit of exclusive, limited-edition product collections. It will also offer experiential ‘pit stop’ treatments trackside, at the Aston Martin Aramco Paddock Club Suite.

At the Monaco Grand Prix in May, Elemis will activate a first-of-its-kind spa experience on board the Aston Martin Aramco luxury yacht.

“This value-driven partnership is the first of its kind and a pioneering effort in Formula 1,” said Séan Harrington, Elemis co-founder and CEO.

Speaking exclusively to European Spa, he added: “It demonstrates how two innovators in our respective fields can work together to shift perception, empower others and create an unrivalled lifestyle experience.

“This partnership is cemented in legacy and excellence, and will unlock countless opportunities for us both to win now and in the future. Watch this space for more!”

Promoting inclusivity

Through the partnership, Elemis aims to promote inclusivity within the world of Formula 1.

The sport has recently seen a shift in fan demographic. The latest study by Nielson indicates 41 per cent of fans are female and the fastest growing fanbase is women aged 16 to 24.

“Our partnership will drive inclusivity within the world of Formula 1 as we embrace the shift in fan demographic,” said Harrington.

The focus on inclusion aligns with Aston Martin Aramco’s Make a Mark strategy.

Make a Mark aims to push sustainability, inclusion and community engagement, and make positive progress through the influence of the sport.

As the first B Corp business to partner with Aston Martin Aramco, Elemis’s aim is to bring its sustainability standards and environmentally conscious practices to a global arena through the partnership.

“This is Elemis’s biggest partnership to date and is the first of its kind – a pioneering effort in Formula 1,” said Harrington. “We will be creating an unrivalled lifestyle experience throughout the season and beyond.”

About Aston Martin Aramco

The Aston Martin Aramco Formula 1 team has a history dating back to 1913. It has a storied history rooted in motor racing and returned to Formula 1 in 2021.

It’s 2025 drivers are Lance Stroll and double world champion Fernando Alonso, and it also races in the all-female F1 Academy series, with Swiss driver Tina Hausmann.

“Formula 1 represents the pinnacle of performance, which resonates with Elemis’s own commitment to create cutting-edge skincare,” said Jessica Hawkins, Aston Martin Aramco Formula 1 driver ambassador and Head of F1 Academy.

“Ensuring that motorsport is a place where everyone is welcome is really important to me, so it’s incredible that Elemis have a similar focus, both within this partnership and their broader strategy.”

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