Elemis announces multi-year partnership with Aston Martin

British skincare brand Elemis has revealed a new multi-year partnership with car maker Aston Martin.

This partnership follows the announcement of a collaboration with the British Formula 1 team, Aston Martin Aramco Formula One, back in February, the brand’s biggest partnership to date.

This new international agreement with the luxury car brand will see Elemis delivering bespoke co-branded experiences and exclusive product moments.

Elemis x Aston Martin

The partnership debuted at the Goodwood Festival of Speed in early July. As the official skincare partner of Aston Martin, Elemis offered up indulgent moment of self-care in the Aston Martin hospitality lounge.

The Elemis Skin Spa Airstream, a custom-designed mobile spa, was also at the event to provide guests with a haven of calm. Inside the Airstream, Elemis offered in-depth skin analysis, personalised skincare consultations and express treatments.

Speaking exclusively to European Spa, Harrington continues: “The goal for the Aston Martin collaboration is to create a space of calm and wellness just moments away from the drama of the track. Our aim is to touch 20,000 people’s skin during the partnership.”

A programme of events

Elemis will host premium skincare experiences at Aston Martin events in flagship locations around the world. These will include co-branded activations and bespoke product launches.

In August, the partnership will continue at the prestigious Pebble Beach Concours d’Elegance, where Elemis will unveil a luxury pop-up spa at the exclusive Aston Martin House.

“By integrating premium skincare experiences at our events, we’re not just enhancing the holistic luxury lifestyle associated with Aston Martin,” said Stefano Saporetti, director of brand diversification at Aston Martin. “We’re also attracting new audiences and reinforcing our shared British luxury pedigree.

“The bespoke activations at Goodwood and Pebble Beach are exactly the kind of high-touch, experiential engagements that resonate with our clients. This partnership reflects the shift in luxury, from ownership to unforgettable experiences.”

Elemis x Temperley London

Elemis has also announced a partnership with British brand Temperley London to create a limited edition Skin Heroes clutch.

The clutch, complimentary when customers spend more than £100, contains four Elemis skincare heroes in a bag adorned with a painterly print.

“The clutch is inspired by a trip to Barcelona and the design was hand-painted in our studio, blending the flowing lines of Art Nouveau with the intricate beauty of lace,” said Alice Temperley MBE, founder of Temperley London.

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