Simone Gibertoni, CEO of Clinique La Prairie, tells European Spa what lies ahead for the brand:
“Our vision is always looking at pioneering longevity, and in the next two years we will be focusing on health resorts and longevity hubs.
“Resorts are highly exclusive destinations, delivering full-range programmes from medical and wellbeing experts.
“Longevity Hubs are about offering access to our longevity method in more urban settings, where guests can regularly engage with experts and work on their health routine.
“After Doha, two more Longevity Hubs are expected in 2023, one in Taipei and one in the Middle-East (the location will be revealed this summer). We will open two Health Resorts in 2024, Anji in China and Amaala in Saudi Arabia.
“The long-term roadmap is to reach about 40 Longevity Hubs and 10 Health Resorts, always having Montreux as the pinnacle legendary destination.”
Trends to watch…
“People have started placing an even greater importance on their wellbeing. They’re no longer waiting until they become ill to investigate their health. We predict a greater focus on sleep quality and the growth of the nutri-revolution, as diet is one of the most influential factors on the microbiome.
“Trends that we think will stick are breath work, Madero Therapy and cold therapies. Another vital trend only set to grow is integrating technology and wellness. AI can be a useful diagnostic tool to compare thousands of test results to detect abnormalities – more than any one doctor could do by themselves. It is this increasing production of personal data that will lead to the most significant advances.
“CLP will be focussing on the epigenetic revolution, and the advent of truly personalised medicine. Health programmess based on epigenetics – which are designed positively to influence genetic expression – are set to be a key innovation over the next decade.”