Barry Goldstein named as chief executive at WTS International

Spa consultancy and management firm WTS International has named Barry Goldstein as its new chief executive officer. 

WTS International is a global provider of hospitality and amenity services for commercial, residential and hotel properties, which include Crystal Mountain Resort & Spa in Michigan, US; Ocean Place Resort & Spa in New Jersey, US; and Cornelia Spa at The Surrey in New York, US. 

Goldstein joins the company with more than 30 years experience in executive leadership, 17 years of which have been spent in the hospitality industry, and he has held positions at both Fortune 100 companies and privately-owned organisations.

Between 2019 and 2021, Goldstein served as chief commercial and marketing officer for Club Quarters Hotels and has previously held posts at Wyndham Hotels & Resorts, Starwood Hotel & Resorts Worldwide and Dolce Hotels & Resorts.

In his new role, Goldstein, reporting to WTS International chairman Steven Rudnitsky, will oversee all areas of the company, including finance, operations, human resources, marketing, sales and development. He also will be responsible for implementing the company’s strategic plan and initiatives. 

“WTS International is uniquely positioned in the industry with best-in-class hospitality and amenity services that span commercial, residential and hospitality properties,” said Goldstein. 

“The breadth of the company’s services across real estate verticals is unparalleled, and I look forward to building on the company’s value proposition for our loyal existing and prospective customers,” he added.

Steven Rudnitsky, chair of WTS International, said: “Barry’s extensive background in the hospitality industry will help WTS continue expanding its footprint within the US and globally.”

Gary Henkin, founder of WTS International, said: “We’re tremendously excited to have a leader of Barry’s calibre join us. Now more than ever, property owners are focused on providing high-quality hospitality and amenity services to attract and retain their customers.

“Under Barry’s leadership, WTS International will continue to deliver the exceptional services and experiences that help differentiate our customers’ real estate assets in their respective markets.”