Ambassade Biologique Recherche: Hyper-personalised skincare

Celebrated around the world for its ‘hyper-customised’ treatments and clinical skincare innovation, the brand has an impressive heritage that spans more than four decades, and its global portfolio of spa partners covers over 85 countries around the world.

Ambassade exclusively uses Biologique Recherche products that are cold-formulated in a French laboratory. Receiving more than 1,800 guests per month, the spa features nine treatment rooms including one double room, as well as a hair salon and a boutique.

The spa’s Skin Instant analysis room offers skin diagnosis machines that measure factors such as pigmentation, hydration and elasticity to allow clients to best understand their skin’s needs on the day they visit.

To illustrate the efficacy of the treatments, facial therapists always work on one half of the face first, enabling their client to see the difference before and after treatments.

Creating loyalty

According to the director of Ambassade, Gaëlle Peiffer, the property has built its competitive advantage based on three pillars.

“Firstly, our reputation was built on our dedication to excellence with highly customised and results-driven treatments that focus on reconditioning the epidermis to build better skin,” she explains.

“Secondly, our active products can be absorbed deep into the skin for maximum results; and finally, our methodology and hyper-personalised treatments ensure that our estheticians can create a unique skincare routine according to each client’s individual Skin Instant.”

Suitable for sensitive skin, no artificial fragrances are used in any of Biologique Recherche’s product formulations. Of the more than 100 products for face, body and haircare on display in the property’s reception lounge, P50 Lotion remains one of the most popular.

“P50 Lotion is our star product and plays an important role in the Biologique Recherche methodology,” explains Peiffer. “Forty years ago, we invented the concept of an exfoliating lotion and P50 Lotion doesn’t belong to any existing product category because it serves several purposes. It has such a loyal following – if someone loves this product, they will love it for the rest of their life.”

Rather than maximising retail opportunities, the brand focuses on knowledge-sharing and empowering its guests to achieve better skin.

“Putting the customer at the heart of our spa strategy is the defining factor for a successful guest journey,” says Peiffer. “Everyone is unique and must be considered so. Our estheticians guide our guests so they understand that home care is as important as getting a spa treatment for their skin.

“I believe our scientific and medical approach makes all the difference. There are no secrets or magic formulas. There is simply product creation based on complex research and exact adaption of our treatments to offer a dynamic, highly personalised vision of the skin.”