Wildsmith reveals new British Airways partnership

British skincare brand Wildsmith has announced a new partnership with British Airways, which will see it bringing a six-piece collection into the airlines’ First cabins.

Created for the skin’s changing needs during a flight, the bespoke Circadian Rhythm Collection supports hydration and comfort.

The collection is presented in the airline’s bespoke unisex First amenity kit. This is inspired by the heritage suitcases carried by early air travellers, for which British Airways has partnered with Swaine London. It is available in two colours, royal blue and cream.

Inside the amenity kit are six Wildsmith formulations selected to support barrier repair across time zones including Hand & Body Lotion, Hydrating Face Cream and Face Mist.

Crafted for travel

The Wildsmith Circadian Rhythm Collection is currently available for customers travelling from London Heathrow and will be introduced on inbound services over the coming months.

Wildsmith amenities are also due to roll out across British Airways’ First and Club (business class) lounges in the months ahead.

Its immersive audio experience Treescape – shaped by the woodland at Heckfield Estate – will also feature within the airline’s in-flight entertainment.

“Every detail of our new First experience has been carefully considered to help create a more thoughtful and restorative journey for our customers,” says Victoria Schuster, director of customer experience at British Airways.

“Wildsmith’s expertise in wellbeing and skincare has enabled us to develop a collection that supports customers throughout their journey.”

The partnership is part of British Airways fleet-wide transformation, forming part of the airline’s wider investment in the customer experience.

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